who we are
Furnism develops furniture and accessory objects from a vision of sustainability, social awareness and a belief that, like art, our material surroundings can inspire and motivate us to greater things.
As design developers we identify topical interests and ideas, working with artists and visionary designers to develop radical concepts into unique products.
Furnism merges artistic vision with furniture and accessories in the belief that art inspires innovative thought and that our surroundings should influence us positively and move us to create new value.
what we do
Furnism provides the missing link in the value chain between unique artistic vision and the market for cutting edge furniture and design objects. From creative concept to sustainable manufacturing, and distribution- furnism invests in and manages the complete process of creating meaningful objects for personalized living.
how we do it
Each object we put into production is carefully selected by furnism’s guiding principles, to fulfill a deep-seated human need for meaning by upholding the artistic vision in the end product.
We have no in-house style-each product is meant to resonate with people on an emotional and intellectual level and inspire its own individual interpretation in the user.
Søren says
Our surroundings convey energy that affects us on a profound emotional and intellectual level. Things shape our lives-our thinking and our behavior. That’s why I believe in the value and importance of incorporating positive and meaningful elements into our daily environment.
Furniture and interior décor is particularly important in this context because we are in continuous contact with it and because we engage with it on so many levels-visual, tactile, functional and intellectual. It defines who we are in our own eyes, and in the eyes of future generations.
For the majority of us, life is played out in our homes and offices. Much of the furniture and interior décor available today is solely about functionality, convenience or status-lifeless objects void of soul. With Furnism, my goal is to spur a movement that inspires new perspectives in us and expands our understanding of the world.
Art has that ability to explode conventions, demand our creative attention and confer meaning. It is my mission to inspire people with artistic objects that will contribute meaning to their daily lives and ultimately encourage them to greater things.
Søren Brøste, Founder
Manifesto
Furnism is intended to be much more than a furniture and lifestyle company. Our goal is to create a movement that brings meaningful design into people’s lives: By merging art, enduring value and social awareness with furniture and lifestyle objects. Furnism combats the lifeless, soulless products of today, inspires innovative thinking and moves people to greater understanding.
Furnism’s design credo:
- Design must do more than satisfy functional purpose or aesthetic appearance.
- Design can and should impart meaning to daily life.
- Design must do more than reflect artistic vision-it should inspire innovative thinking and radical response.
- Art is a catalyst that inspire innovative thinking and should therefore be part of how we furnish our lives.
- Meaningful design is an antidote to today’s dissatisfying, disempowering overconsumption of lifeless products. But we shouldn’t pretend that large-scale production isn’t an important factor in democratizing quality and art. Because it is.
- The short product life cycle should be combated. Creativity must drive design, not manufacturers’ schedules designed solely to drive sales and volume.
- The original artistic impulse and/or vision must be retained in the physical end product.
- Commercial viability is a part of the equation.
- Sustainability is a goal we always must work toward. The extent to which it is achieved, however, should be described accurately. No greenwashing.
- There is no recipe for style-every idea is a unique concept in its own right that is meant to inspire its own individual interpretation in the user.
Fur•nism |fûr'niz'əm|
n. 1. the philosophy that our physical and visual surroundings directly influence our thoughts, emotions and actions and that art, furniture and décor are catalysts that can provoke and inspire us in a meaningful way.
n. 2. the belief that consumerism is entering a new stage driven less by satisfaction from mere purchasing power, functionality and aesthetics, than by a desire for products that convey a vision or way of life and have undergone a sustainable, meaningful process on their way to production.
n. 3. a namesake company founded by Søren Brøste that incorporates these beliefs into its production of furniture and interior dècor.
Credits
We like recognize the many people who have helped us generously in making Furnism. A Thousand Thanks.
Annemette Øvlisen - Ølvisen og Far (www.olisenogfar.dk)
Bessermachen - Kristin Brandt (www.bessermacher.com)
Brand House - Nikolai & Martin & Claus (www.brandhouse.com)
Christina Nyander Jeppesen
Dines B Jensen - Lorzow & Monberg (www.law-dk.com)
Dara & Yngvild
Frederikke Aagaard -Dansk Design Center (www.DDC.dk)
Foreningen Dansk Møbelindustri
Jesper Berggren - JBBI (www.jbbi.com)
Jason Bailey - Bailey & Bailey (www.baileyundbailey.de)
Jens Christian Foged - Connect Denmark (www.connectdenmark)
Jimmy Levinsky - (www.levinsky.dk)
Kristoffer Kelstrup Sabroe - MOEF (www.moef.dk)
Kenneth Heiberg - Heiberg Design (www.heibergdesign.dk)
Lars Øgård-Neilsen - JBBI (www.jbbi.com)
Michael Ingeman - JBBI (www.jbbi.com)
Martin Lykkegaard - Lykkegaard (www.lykkegaard.lv)
My family (love you)
Ming and Jepper Laursen - Tråd (www.traad.eu)
Monica Riley (Copy Writer) - monicariley
mac [dot] com
Morten Bo Jensen (Industrial Designer) - (www.vipp.com)
Rasmus Fenhann - (Carpenter) (www.Fenhann.com)
Søren Matz - Hothouse Design (www.hothousedesign.cn)
Takumi Hirokawa (Technical drawer++++ desinger) (takumi [dot] hirokawagmail [dot] com)
Thomas Fenger - (www.thomasfenger.dk)
Teemu Rekonen - (Designer+++ Production tecknical designer, etc. )Force (www.force.dk)